It’s Not Easy Being Green 번역 및 요약

It’s Not Easy Being Green 번역 및 요약

 

 

 

It’s Not Easy Being Green

 by Noah Walley and Bradley Whitehead (1994)

Harvard Business Review

 

 

목차

 

1. Introduction

2. Evolving Eros of Environmental Management

3. Why Win-Win Won’t Work

4. The Search for Solutions

5. The Path to Pragmatism